Solutions · POP
Point of Purchase advertising that drives sales
We design point of purchase solutions that capture shopper attention right where it counts, at the moment of purchase. We create custom displays, units and promotional elements that reinforce your brand and boost in-store impact.
Blending in means being left out.
At the point of purchase, if it’s not seen, it doesn’t exist. We turn every square metre into an opportunity to capture attention, differentiate your brand and drive impulse sales.
POP that captures attention.
Point of purchase advertising solutions. Turn-key design, manufacturing and installation.
01
Cross Merchandising
Connect categories, grow the basket.
Modular system that connects complementary categories at any point along the shelf and drives impulse cross-selling.
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02
Pallet skirts
Turn the pallet into a showcase.
Modular, reusable pallet skirts that turn the pallet into an attractive, communicative display unit.
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03
Product displays
Product always front and centre.
Custom floor-standing or countertop displays that put your product front and centre with the image your brand deserves.
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04
Floorbin displays
Volume and flexibility.
High-capacity Floorbin displays for promotional activations with plenty of visible stock and fast setup.
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05
Totems and easels
Eye-level vertical communication.
Totems and easels for promotional or informational signage, with a lightweight structure and quick assembly.
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06
Decorative islands
Aisle attention focal point.
Decorative islands and gondola-end units that create a unique attention point in the aisle and reinforce the live campaign.
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07
Shelf strips
Front-of-shelf communication.
Strips that adapt to any shelf and communicate promotions, product features or calls to action.
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08
Promotional windows
A visual frame around your product.
Promotional windows and frames that frame the product and elevate its perceived value on the shelf.
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09
Countertop displays
Activation at the counter and checkout.
Compact countertop displays for impulse buying at checkout, pharmacy counters or service areas.
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10
Delimiters
Organise and guide the space.
Delimiters that separate sections, mark paths and maintain the visual order of the store.
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11
Display trays
Product visible, easy to grab.
Modular trays for fresh or packaged product that make picking easier and improve the abundance look.
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12
Stoppers and displays
Visual activation on the shelf.
Shelf stoppers, displays, offer communicators and supports that catch the shopper’s eye on the shelf.
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13
Shelf risers
Abundance look with less stock.
Modular risers that fill the back of the shelf and keep the full look with minimal stock.
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14
Shelf covers
Visual boost for the shelf.
Shelf covers that protect and beautify the shelf, integrate communication and reinforce brand image.
Request informationWhy OM Retail
Benefits of Point of Purchase advertising or POP
Drives impulse buying
We highlight your products to trigger spontaneous purchases from your shoppers.
Stand out
We help you multiply sales and win over your shoppers with unrivalled propositions.
Spotlight your brand
We reinvent the store by creating unique, magnetic focal points.
Relaunch your brand image
It’s time to create unique experiences for your shoppers. And we want to be with you through the process.
Connect your brand with your audience
Discover how we help our clients gain visibility, grow sales and create a stronger impact on the end consumer through point-of-purchase marketing solutions.
Browse our success storiesReady to activate your
store’s advertising?
Tell us your challenge. We design, manufacture and install the POP solution you need.